Winning Big in Business in 2018 and Beyond
It’s the best of times and it’s the worst of times for business in 2018. Competition is fiercer than ever before. The internet has had its playing field leveled more and more each year. Jobs are scarce even though unemployment rates rose in June 2018 to 4.0%. Many people are facing employment insecurity while many others are easily hoping jobs when they are unsatisfied. Time freedom and income freedom, which used to serve as “sex appeal” to entice skilled labor, have shifted in their impact. Now, many more jobs offer flex-time and the ability to work remote. Lead generation is costlier and more difficult. Buyer sophistication and choices are not getting easier to manage. Business management sophistication is questionable at best despite record setting numbers of college degreed individuals in the job market. Hourly rates and salary increases have occurred across the US; according to Trending Economics Forecast, on the long-term, the US wages and salaries growth is projected to trend around 4.60%. So… how do you get your business to win big in 2018 and beyond? The answer is in these 4 factors; your strategy, your brand, and your people and processes! Yet, aligning these 4 factors into a winning day-to-day executable system is exactly where you are failing.
Ask yourself these dozen questions:
- Where is your company headed? (Mission statement, leadership, integrity issues, differentiators, lead generation process, sales management, quality assurance and delivery model)
- What is your life mission as an individual?
- Do you have a plan for making your brand a strong force to be reckoned with?
- Is your “mentor” successful on the level you’re striving for (do you have a mentor)?
- Who is your target audience and how do you reach them daily?
- How appealing does your product/service appear if you remove the compensation?
- What is your basis of emphasis in business — is it about “you” or “them”?
- How are you planning to upgrade A. your lifestyle and B. your business when you double your income?
- Do you have a clear-cut work program designed to generate your immediate and short-term goals?
- Is your belief locked in enough to sustain you through disappointments and setbacks?
- Are you willing to learn to lead from the back of the room?
- Are you patient and how do you measure patience in your business?
Answering these questions should give you clarity about what you want and what you’re willing to sacrifice to make it happen. Then you need to embark upon a Renaissance to turn your brand and go-to-market approach into a winning system that operates using what I call, Consistent-Repeatable-Processes. To achieve this, the Renaissance Methodology will be your guiding light.
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Check out the link to Renaissance Methodology to get the details on how it can build your business into a revenue growth engine.
I also want to recommend to you a book that I have gleaned insights from and that has expanded my thinking, The 21 Irrefutable Laws of Leadership by John Maxwell. I’d also recommend the book I wrote which reveals the discovery that there are just 15 sources of Yes versus No in this life. To win more in life you need to know what these sources are and learn the ways to overcome them, hence, you should read, Overcoming The 15 Categories of Rejection found at www.15COR.com.
Stop thinking that all you must do is “just hire a good sales manager to grow.” Stop thinking you must just “hire a lead generation service to get more at bats.” You need a Renaissance in your business to reposition to double and triple both top and bottom line growth. f you want to win big bad enough then push yourself to be a better person and leader. Be willing to reinvent yourself to compete in this ever-changing marketplace. Remember, all eyes are on you, from your family to your business, so be an exemplary character for all to follow.
As I continue to re-invent myself as a business leader, I realize that I cannot ask people to do what I am not currently doing, nor can I expect them to exceed the pace I set. Even though my business, C-Level Global, has earned millions of dollars, worked in many countries, consulted dozens of industries on how to grow their revenues and brand and made Inc. Magazine’s fastest growing companies list, I still see myself at the tip of the iceberg for goal achievements in my life. I am willing to get down and dirty in the daily grind of business and not become ignorant and obsolete in the “ivory tower” of management/ownership. At the same time though, I recognize that there exists a vital balance of leadership and frontline work that must be maintained in order not to lose sight of the winning strategy for the big picture’s success. Push yourself in business to understand the perspective of these 10 stakeholders: the prospect, the customer, the seller, the marketer, the technology people, the product/service deliverer, the manager, the liaisons, the owner, and the outsider who knows little about your business. Be willing to rock the boat and make radical change in your life to keep growing as an individual and a professional. It won’t be but a mere blink of an eye until you’re out of the game and life’s end is engulfing you. Simply put, life is short my friend, and you need money to take care of you and your family so balance your time wisely, align with the smartest people in the room and win big!