Make Millions More Using What You’ve Got
Ever feel like you’re strapped tightly into the seat of a SALES roller coaster, experiencing brief highs before plummeting toward seemingly never-ending lows, terrified that at any moment you could be thrown out of your seat onto the rocks at the bottom?
Businesses making you feel pessimistic? The cure is SALES dollars, and there is a proven way to get more SALES than competition.
√ Need better operations? Look deep, SALES is a part of the solution
√ Need market share? SALES can snowball and get massive
√ Need capital? Investors like to see SALES
√ Need upgrades internally? Sales pay for upgrades
√ Need more people hired? SALES pay for their time
√ Need more money in the wallet? Profit comes after SALES
Get off the roller coaster, right now, by embracing Modes-To-Market. It is the SALES methodology used by business leaders to double and triple SALES using existing resources. It has been developed for over a decade and implemented around the world inside of business development infrastructures by leaders from Fortune 500s to Start-Ups.
- Using an innovative step-by-step process, it allows leaders and their people the ability to see clearly through all the confusion of business development.
- It creates a road map to get more contact with buyers on a predictable scale weekly.
- Then, it reveals the best way to touch buyers and get them to say YES a lot more often.
- Follow-up is entrenched in the process so that the nagging dilemma of not being in front of the buyers at the exact right time is greatly diminished.
- Next, it enables the best consistent-repeatable-processes (C-R-P) for SALES to happen on a daily basis with the people inside running the businesses and actually touching the market place.
- Finally, it establishes measurement to show the progress of the people and hold accountability to what is expected and paid for in the business so it can succeed.
People and processes are the backbone to the methodology’s success. Leveraging what leaders have at hand so they do not have to spend a lot more money to grow is why Modes-To-Market is so attractive to leaders. The results of Modes-To-Market total into the billions of dollars, making this solution a no-brainer for leaders to learn and embrace. The methodology is being lectured in Universities now and its use is spreading amongst managers and owners who are serious about making change happen.
What is Modes-To-Market? Well, simply put, it is the science of how to touch your exact buyers multiple ways so they respect you and find it easy to say yes to what you ask of them.
It provides a process focused on identifying as many people as possible that make buying-decisions by using a specific protocol to find and store their critical details. Next, it focuses on learning and effectively using multiple ways to get into the minds of these exact people through the contact points these people prefer. The secret of Modes-To-Market is in the magic created with buyers when they are communicated with periodically in a creative, entertaining and unobtrusive manner. Then they start to naturally open up to what you offer and have an opportunity to reach out to you. The art of capturing this type of information ironically is lost despite the fact that we live in a digital and “information driven” world. Fact is, few companies harness this knowledge about their buyers the right way and it costs them dearly.
“He or she who knows more of their buyers by name and intimate contact details and then uses this knowledge will make the most money.”
-David M. Rose
Breaking it down:
Modes are the touch points to the exact decision-making people you seek in your specific market segments. Modes are the way you communicate with buyers and get into their minds.
Market refers to the obvious, the actual people who make the buying decisions for what you offer specifically. The decision-makers control the money and or time you want. They are your buyers.
Think of your market dissected in this triangle. The actual amount of decision makers who spend the most money are fewer in numbers and therefore represented in the top smaller half of the triangle’s segmentation. The amount of people who spend a little might be more abundant and more accurately represented by the larger segments at the bottom. The triangle can be split in half to represent current customers demographics versus prospective customers.
To elaborate a bit more:
Modes are the ways we get in front of the actual people who are the decision-makers, such as:
TV, radio, billboards, magazines, newspapers, websites, cold calls, warm calls, emails, newsletters, webinars, seminars, trade shows, vehicle decals, special events, referral programs, PPC, flyers… get the point?
Markets are made up of the:
Exact people who make the buying decision. They can be current customers and prospective new customers. Markets are grouped into the demographics and regions that you are able to effectively sell and deliver to. According to recent Harvard studies, and Forbes articles, too often business leaders think their Markets are understood when in fact they are really not identified well by the majority of businesses around the world – Wow.
You might be shocked at the naivety of leaders who categorically rule out specific “Modes” because they have a bias toward the entire category. For example, leaders who hate emails are blind to the fact that they may just despise the way (tactics) the email campaigns have been run. There are infinite ways to deploy email marketing so saying “I do not like email campaigning” is as generalized and discriminatory as saying “I do not like Polish people” because there are all types of Polish people. Opening your mind yet to the power of Modes-To-Market?
How well do you know your markets?
Take a Modes-To-Market test in less than 60 seconds by answering these 3 questions:
- Can you punch a button on your CRM and have it show you more that 50% of the actual people who make the buying-decisions? (You do know Contact Record Management, right…?)
This means opening your CRM and having the actual people who buy from you stored methodically, with their titles, physical addresses, main numbers, direct numbers, cell numbers, email addresses, social media links, assistant’s name and any other intimate details.
- What about the results of the last discussion or next step with these buyers? Can you see these critical notes in the CRM?
- Is there a SALES process or procedure that you have in place now serving as a “management system” for tracking and closing business? Are you confident that it works?
Learn to build your own roller coaster ride so you are in control.
The bottom-line is that you need to get intimate with WHY and HOW the types of Modes-To-Market can be infinite in your day-to-day world. Meaning, there are more examples above that you can list in a NY City phone book, but that is hard for the average business leader to fathom. That is why Modes-To-Market is completely focused on the people and processes involved with knowing who the exact people are who buy and the best ways to educate them with a well thought out, branded offering so that it is easy to say Yes. The way to build this type of business development engine to grow revenues and profits with a C-R-P is by embracing Modes-To-Market methodology as the road map to getting your people working smarter and harder too. The actions involved to execute the methodology follow these 12 steps:
- Make a Plan with metrics and milestones
- Identify and get all stakeholders together
- Announce Modes-To-Market
- Name champions to make this happen
- Decide where to capture data (CRM)
- Build work flow for SALES process
- Begin collecting all data on buyers
- Develop daily people protocols for the CRM
- Use SALES debriefs
- Run follow-up and next step activities daily
- Maintain vertical, two-way communications
- Create measurements and reports for accountability
Stop the major SALES muck-up going on, and get a C-R-P that touches your buyers the way they want to be touched. Overwhelming research results indicate that B2B and B2C SALES skyrocket when buyers get exposure to a product or service through multiple different points of contact — not just one or two of the same old ways “you keep trying to get into doors and make sales.” Ten plus years of front line sales growth implementations and countless SALES innovations and breakthroughs have established Modes-To-Market as an astounding revenue and profit generation methodology. Follow the steps to identify all your colleagues who touch the market place so that together you can begin to build the best C-R-P to touch buyers how they want to be touched so they can easily say YES to you. Reach out to the developer of this SALES solution and the company that is helping drive Modes-To-Market successfully around the globe with leaders serious about change to grow substantially in order to learn more about how to execute this methodology in your organization today.
To be a part of the next study conducted by the developer of Modes-To-Market Methodology, David M. Rose, simply contact email@example.com. Break out of the monotony of waiting and hoping to grow, and make growth happen.