Gaining Revenue From The CRM Is A Common Goal
The common goal is gaining revenue from the CRM contacts and/ or providing excellent quality and customer satisfaction. Aligning the process and goals of CRMs with the other critical organizational objectives is a costly effort as leaders know. Information Technology (IT) cost erodes profit margins for too many businesses. Dealing with Total Cost of Ownership (TCO) in the IT arena for CRM needs can drain cash flow and time along with other resources. Balancing these factors to maximize ROI and ROSA is what we do.
CRM Best Practices
For some, the marketing and sales efforts (including email & US Postal campaigns) revolve around CRMs while others use paper systems. Some CRMs are tied to billing and other parts of the organization in addition to marketing & sales and some are not. Some businesses use a few CRM systems for mission critical actions. Regardless of the CRM set up and procedures, an organization must find alignment with its CRM and people in order to be effective.
Developing best practices and effective “people interaction” with your CRM determines the value and usefulness of your CRM’s ROI. With IT cost rising the Total Cost of Ownership (TCO) related to the marketing & sales operations is often the driving factor being CRM selection with functionality being the second most important factor for CIOs, CFOs, CEOs and other leaders driving the decision process.
Proprietary CRM Systems
Need a CRM system selected for your IT structure and specific business circumstances? We help companies through the due diligence, cost analysis and process analysis necessary to select and implement CRM’s into their organizations. Regardless of the CRM set up and procedures, an organization must find alignment with its CRM and people in order to be effective.