For Brave & Aggressive Leaders Only
What role/title is this methodology for?
It is first for select C-Suite: CEOs, PRs, COO, CFO, CRO, Partners, and Owners. It takes the Owner, Partner, CEO and or PR to decide solo to do this. Or it takes one of these other executives listed to decide and then get the CEO and PR support. The methodology itself is for the entire organization after the top leadership commits to this change.
What types of businesses use it?
Any type of business can benefit greatly from Renaissance Methodology. The internal components of business development, operational alignment for growth, and customer experience are actually very similar across all product or service companies. This is true regardless of how tech ingrained, healthcare related, financial based, manufacturing focused, service centric, or whatever the offerings may be. Despite the false leadership thinking, “my business is very unique.”
Why you should read this?
You will benefit from reading this if you are willing to be honest about your leadership, the company’s performance, and be strong enough to shake up yourself, your people, and processes. I’ll show you how to evolve into a customer-centric-profit machine.
Business today is more dynamic than ever. More CEOs and C-Suite leaders exist. Opportunity is more abound. Businesses leaders are achieving more victories, yet only getting so far. Being content and overly proud of “success” is rampant as hidden laziness and safe thinking secretly overcomes leaders. Why, because leaders easily fall victim to their egos and super ids. Having big houses, nice cars, name brand clothes, fancy shoes, exotic vacations, private lessons for the kids, and a life raft ever-inflating for a safe retirement landing is exactly what I mean by content and overly proud. What about striving for success with immensely happy employees that are measured by next generation wow-client-experiences that is unparalleled and coupled with growth by the tens and hundreds of millions of dollars? This takes a different kind of vision and bold leader.
“Try not to become a person of success, but become a person of value.” – Albert Einstein
There is also the misguided leadership belief in consensus management and groupthink, which has value but needs boundaries. Strong leaders fear backlash for driving unwelcomed decisions and second-guess their intuitions to maintain “the peace,” which is often the status quo. Some scholars say more advancement is achieved in wartime than peacetime. My point is only this, “when you have to be brave, aggressive and are willing to imagine grander achievements, you can transmogrify everything around you if you have the right methodology.”
Can you admit that beyond the possible and implausible exists the vision you are blocking yourself from imagining? Stagnation and occlusion subconsciously create Mind Blocks in your leadership and subsequently your company. This is because you simply don’t dare to imagine a vividly detailed next generation future state for your business. A future state that outlines minutia of day-to-day success with amazing customer loyalty brought about by impeccable operations that are driven by overwhelming branding, marketing, and sales efforts. All backed by a next generation leader who is indeed a visionary of grandeur.
Say this out loud 3-times right now, GO
“I can and I will transform my leadership style, my business’s performance, and my customer’s experience into a surprisingly stronger and more profitable entity that is such a dramatic shift it’s seemingly magical!”
If you said this 3-times out loud, kudos and congratulations! It’s a good start. Those who did not, please stop here. You’re skeptical, embarrassed, Mind Blocked, and not ready. Use your time elsewhere.
“The secret of change is to focus all your energy, not on fighting the old, but on building the new.” – Socrates
Blind and Blocked
Here’s some of what is stopping leaders from becoming continually greater, innovating, wowing customers, and substantially growing revenues and profits:
When you think and say thoughts like; “I’m not ready… I’m not big enough… I’m not sure… Later when we reach a certain point or size or sophistication… We don’t have enough money… After we get product development ready… When operations are ready… Things are good now…” Then you are setting yourself up for one of two outcomes, stifled results or failure.
Waiting until a “better time to build my Revenue Engine” is a leadership trap. I mean it sounds logical, yet it’s deadly. The good news is that by being brave and aggressive you can choose to start right now to build yourself, your people (no matter how many people you have or don’t have) and build a business that is growth-oriented.
Understanding Renaissance Methodology
What is Renaissance Methodology?
It is a system that builds a Customized Revenue Engine into your business. It is change management for people and processes dedicated to aligning up to 14 critical internal components of businesses so that they communicate and work together achieving a singular focus on, “Customer-Centric Aggressive Growth.”
What are some of the tools used?
Renaissance Methodology builds your custom Revenue Engine. These are some of the tools and principals; Theory of Accelerance, Modes-to-Market Analysis, Wow-Customer-Centric Mentality, VTWR Communication Systems, Customer Score Analysis, Operations Alignment, Sales Effectiveness, and Consistent-Repeatable-Processes, Mission Critical Metrics, and Dashboards.
What does it do?
Reorganizes people and processes into a focused and orchestrated marketing and sales entity that continually makes the customer experience better, which makes more profits.
How long does it take?
Sustainably changing mindsets and behaviors take time. It typically requires 2 to 3 years to fully execute these mechanics. The implementation timeline depends on the current state of your organization’s operations, finances, marketing, sales, sales support, customer support, customer satisfaction rating, and especially the leadership team.
Are there phases or steps to implement?
Bringing Renaissance Methodology into your organization involves 4 simultaneous and ongoing mechanisms. Aside from the plan creation, these 4 mechanisms are not phases that deploy in sequential order. They are continuously evolving efforts to morph the organization.
- First, make the decision to be brave and aggressive, meaning exerting leadership that leads without relying on consensus and others to say, “yes I want to be measured daily/weekly and held accountable for results that push me out of my comfort zone so we continually think how to sell more, and create an innovative environment yielding an out of this world customer experience.”
- Second, develop the plan that includes KPIs with budget/resource alignment, creating initial individual and team metrics to hold people accountable, energize them and nominating the champions to accelerate the plan and get buy-in that fosters innovation.
- Third, apply integrated shared services that enable you to morph marketing, boost branding, educate markets, increase targeted lead generation, and redesign sales/sales support/operations to win more deals while delivering wow-customer-experiences.
- Fourth, innovate beyond belief by encouraging and vesting people to an ingrained open communication system from top to bottom that extends into the market place to evaluate individual and team mission critical performance metrics (6 to 8 metrics per person/team) that gains both performance and customer feedback to evolve people and processes.
Renaissance Methodology coordinates and manifests 9 factors:
- Harnesses internal talents and all stakeholders into a singular vision
- Allows innovation to flourish at every level
- Identifies more qualified buyers, updates CRM, and automates
- Brands, educates, and communicates to more buyers for leads
- Meets more buyers and delivers persuasive messaging
- Follows up timely and closes more new business and repeat business
- Coordinates operations and sales to deliver what is expected
- Measures individuals, teams, and company mission critical tasks
- Delivers evolving wow-customer-centric-experience
What is the origin of Renaissance Methodology?
I developed it from years spent as a serial entrepreneur, management consultant, and corporate executive in the U.S. and internationally. This methodology was perfected over a decade of executions with various companies around the world through the consulting company, C-Level Global, which is dedicated to helping leaders grow revenue and profit.
Renaissance Methodology is cleverly symbolic of the state of affairs many businesses and their leaders exist in which they desperately need a revival or renewed interest in their innovation, customer-centric mentality, marketing results, sales growth, and profit margin. This methodology is symbolic of how today’s leaders need to foster their own Renaissance in business. Much like the historic and famous revival of art and literature and beginning of modern science that flourished in Europe originating in the 14th century and lasting into the 17th century. As the results of Europe’s Renaissance ripples throughout the world, business leaders desire such an overwhelming transformation. Renaissance Methodology is the answer.
Renaissance Methodology is an acronym that represents the system for sustainable change to transmogrify you and your business. This is a brief overview of how the change management process is guided by C-Level Global and the people involved in reorganizing the organization for powerful change.
Reengineer the company plan (revenue strategy, operations, and tactics) and align it with the leadership, budget, resources, core competencies, and market to wow clients and substantially grow revenues and profits via individual mission critical metrics.
Energize the people to buy into the plan, be empowered, and help develop it over time while creating an environment of positive change, and immense innovation no matter how radical or simplistic the wow-customer-centric or growth ideas may be.
Nominate the champions internally and externally to actively listen, learn, and lead through the day-to-day grind of improving mission critical metrics focused on wow-customer-centric results and traditional and innovative marketing and sales.
Apply Integrated Shared Services so on a daily/weekly basis they measurably identify buyers, update CRM, lead generate, develop stellar content, educate the market, create brand awareness, and alleviate silos to orchestrate these efforts.
Accelerate the plan from rollout through continual execution with frequent top leadership involvement at the frontline, constant measurements, communications, open forums for innovation, process improvement, and constant measurements.
Negate barriers by identifying them at prelaunch and beyond with an unwavering focus for overcoming people’s fear, pushback, selfish interests, complacency, ignorance, and mistakes while harnessing their innate desire to do good daily.
Communicate carefully, yet openly from top to bottom to prospects to customers, once the top leader gives a committed green light to Renaissance by setting up the vertical-two-way regimented communication process C-Level Global developed.
Evolve the missions of customer-centric focus, operations/marketing/sales alignment, revenue growth, and profit improvement by using the Theory Of Accelerance to monitor individual and team mission critical metrics and broadcast them on auto-generated e-reports daily while also displaying them on big screens; this includes customer, prospect, employee, management, and leadership reviews.
You can reach out to C-Level Global for help in building your Revenue Engine. Send us a message.