Only 7% Of Leaders Know The Secret To Revenue Growth, Do You?
“My Leadership Is…”
Only 2900 Business Leaders Out Of 42,700 Know The Secret To Doubling Revenues, Do You?
Take the two-question test below to see how your revenue growth leadership ranks against over 40,000 senior business leaders from a variety of industries around the world. Learn the Secret Growth Solution that only 7% (248 leaders) of these senior business leaders understand and actually implement to skyrocket revenues and profits. If you are a business leader than the answer to this question is highly predictable. It is predictable in two critical senses, as you will quickly and poignantly learn.
Please answer question one in order to help determine your future success to double, quadruple or centuple your company’s revenues and profits. You will have exactly one second to answer after you read it. On your mark, ready, get set, GO!
On a scale of 1 to 10 with 10 being the best.
What grade do you bluntly give yourself (You alone-not your organization) right now when it comes to how well you know how to manage your marketing and sales efforts in order to get your company tens of millions of dollars more profit (π)? Your answer: _______!
Beginning in 2010, this question has been asked and researched by C-Level Global, LLC with 42,700 business leaders in over 22 countries and from every major USIC classification code listed. Your answer is predictable in two senses because first, it is most likely you gave yourself a score of seven or higher because over 85% of the business leaders surveyed gave themselves seven and higher. In fact, a little more than 50% gave themselves a grade of nine or ten. It is statistically safe to say you most likely gave yourself a grade of seven or higher, but is this your TRUE grade based on real results happening now?
Your answer is predictable in the second sense in that it is statistically safe to say that your answer is a LIE to yourself. Follow up research indicated less than 7% of these business leaders from various industries around the world are actually doubling their revenues and profits. Less than 15% of these leaders are growing their profits on average by more than 10% or greater a year as the majority of these leaders have stagnate growth. Presuming that giving yourself a passing grade of seven or higher means you at least grow revenues and profits 10% higher each year, then that means that close to 80% of the people who gave themselves a passing grade of seven, eight, nine or ten, were incorrect either on purpose or out of ignorance. Dangerous either way! Why did you give yourself a seven or higher if you are not making tens of millions in more profit or at least a number that is relevant to your world and goals?
Obviously there is a multitude of factors that go into knowing how to manage your marketing and sales people, channels, budget, advisors, yourself, trends, fads, market conditions and all the other resources you may have in order to make tens of millions more in profits every year. The grade you deserve for how well you know how to and actually implement revenue growth and profit growth simultaneously may be subjective in some situations but as a LEADER results are all that matters! Would it surprise you to know that your entire business development budget is not a constraint to your growth? There is a formula that helps you to build the right day-to-day strategy and tactics for implementing a unified marketing and sales process that doubles and keeps on doubling profits. The revenue growth formula comes from a proven methodology known as Renaissance Methodology that has delivered over $4B in growth, for those who deploy it, since it’s inception. The formula is written as R+E+N(AISS+A+N+C)E=π, and works in all industries where marketing and sales are important. The formula works with any budget because it focuses on building the right Consistent-Repeatable-Processes (C-R-P) for identifying your exact buyers, contacting them they way they like to be communicated with, and making it easy for them to say Yes and Buy.
CPR Saves Lives BUT C-R-P Saves Businesses
Renaissance Methodology builds Consistent-Repeatable-Processes, That Is Why It Is So Successful For Leadership To Implement Substantial Revenue Growth. CEO, David Rose, is the developer of Renaissance Methodology for doubling and tripling companies. He works with Fortune 500, VCs, PEs and Start-Ups and has developed a system to build C-R-P inside of businesses. He coined the phrase C-R-P Saves Businesses. Everyone already knows that CPR saves lives but leaders need to know that C-R-P saves and grows businesses. David is working with serious business leaders to help them take their organization to the next paradigm level of profits. He is also the developer of The Theory Of Accelerance, focused on doubling and tripling the results from individuals and groups, both small and large. The Theory Of Accelerance can be found in The US Library Of Congress. It is deployed in the majority of the Sales Effectiveness and strategy development projects David manages and has been used to turnaround failing companies and divisions that need quick sales results to survive.
Consistent-Repeatable-Processes for your business development efforts are the only way to centuple profits over the next two to five years unless you are planning to buy a lot of companies. But even with M&A you will need R+E+N(AISS+A+N+C)E=π in order to integrate all the acquisitions, people, processes, systems, reward and recognition plans, etc. and make them aligned so they grow as needed.
Renaissance Methodology is all about creating C-R-P
Reengineer strategy focused on measuring mission critical tasks
Energize the people to get buy-in and innovation flourishing
Nominate the champions and empower processes to succeed
AISS – apply integrated shared services – contact more buyers
Accelerate the people by launching the plan with milestones set
Negate the barriers continually because they are all around
Communicate the plan-metrics-results in a two-way vertical way
Evolve the plan into a C-R-P that contacts & sells more buyers daily
= π Customize Renaissance Methodology to your specific revenue and profit objectives then reverse engineer the sales and operations metrics to make the plan happen
Renaissance works so well because it reverse engineers the winning tactical plan by evaluating how many buyers need to be “pitched” to in order to double and keep doubling the company’s growth. You already graded yourself on a scale of one to ten; so now answer this second question to put things in perspective about your specific leadership abilities:
How many buyers does your company need to meet on a daily basis in order to close enough deals and achieve the profit goals that can at least double every year? Your Answer: _______?
The Renaissance Methodology cleverly uses reverse engineering to help construct the right strategy for your business to grow as you need it to. Then it provides the tactical plan to implement it through the creation of the right C-R-P for your people. To answer the second question above, it is imperative to have a solid grasp on these facts and figures:
X number of buying prospects = X number of sales opportunities = X number of follow up sales meetings = X number of closed sales = X number of revenue dollars = X profits to the bottom line = X number of employees needed to make all this happen
Using your current budget, Renaissance Methodology builds your business strategy so it aligns with your current resources, no matter how sparse or robust they may be. Stop pretending you deserve a good leadership grade and earn the grade on the bottom line!
In summary, most leaders give themselves too much credit for being capable to manage business development so that revenue growth is truly substantial. The secret to doubling is found in the actual results to the bottom line by those companies making it happen and the fact is over 80% of the business leaders running organizations around the world do not know what they are doing. Times have changed but leadership, as a whole, has not kept up with these changes. The fact is that growing revenues so they keep doubling requires special vision and knowledge that few people possess these days because the tools and training are severely misguided and outdated. Too many leaders are being misled by their Chiefs of Marketing and Sales; of the 32,000+ out of the 42,700 business leaders who ranked themselves with a seven or higher for their “know how” to implement growth, less than 10% of these people actually grew over 100%+ within 3 years of answering that question. Only 5% quadrupled in 5 years or less. Game changer – of the 298 leaders who did at least double their company’s revenues and profits, all of them focused on measuring mission critical sales tasks subscribes by Renaissance Methodology; the number of prospects identified in a CRM, number of prospects pitched to and the number of prospects followed up with and closed (including win-loss analysis). The moral to this leadership story is very clear, the SECRET to substantial growth is that, you need to get out of denial and admit that you need help to build the right C-R-P for talking to more key buyers and making it easy for these buyers to say “Yes” to you. The people around you who you trust in helping to grow sales are claiming to know how to help you but the vast majority cannot. By allowing them to continue to placate you, and not bring measurable sales results to you in a timely manner, than you are the problem. Stop allowing people to walk you down a path of destruction with a smile on their face. Talk with David Rose and C-Level Marketing and Sales Consulting to learn more about building C-R-P in your organization to make sustainable changes and growth come alive in your world.