Ever sat in a sales or management meeting and been apart of ranting about how the sales and marketing people should get more leads, close more business and make pipelines more realistic?
What about rants on how prioritizing customer follow up needs to improve for sales success? Think it would help if individual business developers had more visibility on what is happening to their external communications with buyers, like email attachments and other collaterals? What if individual business developers could analyze the amount of time their recipients spent with collateral or proposals? Until recently there was no solution to deliver such a “crystal ball” to individual business developers and business leaders.
This type of data was thought impossible to have available at individual sales people’s fingertips when they open their email accounts. Sure, mass email campaigns, e-blasting, spamming and the like, have analytical capabilities but this is severely different… The real power is empowering the individual marketing and sales people with this type of critical information for individual communications because that is where the intimate one-on-one relationships are maintained with actual buyers.
Hungry business leaders and business developers certainly desire a crystal ball revealing such vital details. Would they know how to use it if they had it and would they recognize the power if it was given to them?
The first time one of my chiefs approached me with the crystal ball to help me get more leads and close more business, I immediately stopped to get a closer look. It was called myDocket and the capabilities it granted helped boost sales force effectiveness so the people and processes made more sales immediately.
The way it works by just downloading myDocket to your individual email account. Then the magic happens immediately through the most advanced email tracking capabilities available, so be ready to enter a world you have never experienced before with communication. Prepare for a change in your daily routine and prioritization of important tasks because you will become more focused on deals with the best probability to close. The daily change will become a synergistic selling advantage with contact made directly to buyers with emails and the phone calls as you orchestrate the most efficient closing process.
Considering email and phone calls account for 70% of business communications, the use of email tracking impacts the lions share of contact with prospects and customers.
This email tracking has an infinite impact on customer service, marketing, sales management and overall sales force effectiveness. The results can be measured in increased sales dollars and reduced time spent on uninterested prospects. That means more capacity for a business to identify and focus on higher probability opportunities and get Lean. The ability to take the guesswork out of sales forecasting and pipeline management has a priceless opportunistic cost value. Knowledge is power and when you are in “the business of growing one’s own business”, you need to know exactly what your target audiences are truly thinking.
Revealing who opens the important emails sent out and how long attachments and proposals are viewed is just a little bit of what the resource provides. Seeing what specific sections and elements of collateral is important to the recipients in the target audience saves a lot of time closing business. It helps save business from being lost too because you know when calls and face to face meetings are needed. Knowing if the emails sent to buyers is forwarded and to whom they are forwarded, impacts the sales dramatically. Also, comparing the success and readership of different communications with the target audience helps sculpt the most effective branding and thought leadership possible which again cuts sales overhead while increasing effectiveness; a win-win. The email tracking serves as a training tool for the individual users and makes life easier by providing customizable messaging templates with analytics on the receptivity of different templates and custom messages.
Email attachment tracking has the ability to transform an entire business while opening eyes and doors. After answering these three questions, determine if you need to try the tool right now:
Is email an important business contact tool for my business development people?
Would I like to know what happens with email communications to important targets?
If my competitor knows this type of information and I do not, who is more likely to survive?
Leaders who get ahead by implementing this capability will leave competition in the dust.
The good news is there really is capability for your individual email account to possess the crystal ball power. Email communication has evolved and the business world, along with mainstream email users, is about to catch up quickly. The ripple effect for those who adopt and implement the new email tracking technology correctly will result in changes to businesses’ day-to-day operations so they actually sell more at lower cost-to-acquire-customers (CAC). The technology is here and just as all amazing advancements get adopted, soon your competitor will have this resource. Be sure to take a guide along the way when you implement because the ride will be unimaginable and you do not want to miss any of the substantial dividends.
The founders of myDocket and C-Level Global have a joint research effort underway with select companies implementing the email tracking with day-to-day operational changes. Reach out today and take advantage of the special free trial offered so you can see for yourself how to harness the powerful next generation email tracking capability: https://app.mydocket.com/profile/signup/clevel/