How to be the number one VAR for a multi-billion dollar software industry leader amongst hundreds of competitors, is not a class they teach you in high school and some would argue that many universities really don’t teach this either.
There is a long distance between the classroom and the real world of business.
The point is you have got to ask yourself, “How do I become number one”?
If you’re a business leader, then you have a higher responsibility to competing for obvious reasons. Regardless, competing to get more profit in business is what it is all about! In this case for the number one VAR, the “how to be number one” answer is a highly sought after business model.
In our firms’ experience working directly with the executive leadership and top industry sales executives in this company, there is distinct reasons in the methodology for the success. Which begs the question, “How to be number one” in your business. The answer might be considered proprietary for this client and a trade secret within the confines of performance management methodology utilized by the client.
What is definitely proprietary and contains trade secrets, is the RENAISSANCE business philosophy implemented by C-Level Marketing and Sales Consulting. The premise is on taking your business plan out of the dark ages for marketing and selling and evolving into a sophisticated profit system. Miraculously, RENAISSANCE leverages the resources a business already has. Re-engineering and energizing the selling system in the company is just the first two phases involved in this Executive focused business transformation program.
What can be said in open forum regarding the answer for being a number one producer amongst hundreds of competitors in a billion dollar industry, is that “the spoils of victory in today’s global market go to those who realized a few years back that branding and thought leadership are game changers”. Because “patience is a virtue” just like mother told us, most people and companies first of all, never go down a real branding and thought leadership path and second, they hardly have the discipline to stay on the path. Thus, patience is a missed virtue when it comes to building and implementing business models that grow profits.
Of course time constraints is named as the number one cause for this particular failure, but research in 50 US companies indicate failure is mostly caused by a lack of understanding on “How To” actually create a strategy and carry out evolving tactics to confront their audience and build credibility. Surprising how this plan actually reduces selling cycles and sales cost.
Set aside some time to talk with us about solving these types of challenges.