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CONSISTENT-REPEATABLE-PROCESSES ™

CONSISTENT-REPEATABLE-PROCESSES ™

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“CPR Saves Lives; C-R-P Grows & Saves Businesses” ™

C-R-P Defined – Consistent-Repeatable Processes (C-R-P) paves the way to scalable business models whether you are growing organically or conducting M&A. C-R-P is the backbone of Renaissance Methodology.

Consistent: Consistent and reliable frequency to deliver to the target audience.

Trying this or that sporadically in business creates a false sense of expertise and beta testing while in fact, it is a major leadership problem faced around the globe in industries of all types. Simply put, it takes consistency and patience (timing) to gain market attention, generate activity with buyers and create revenues. C-R-P’s creator, David Rose, trains various founders, CEOs and managers, saying, “If it worked so easy in sales to where each time you invest $100 and you got back a guaranteed return instantaneously, then everyone would be making money easily. However, in business there is no guarantee that every time you invest, you win. This is why consistency is key to growth.”

Repeatable: Deliver great performances on command to the market.

When something works well, understanding why it works provides real value and competitive insight when the staff can readily repeat what works. Plus, doing business with excellence drives great prospect and client experiences, leading to repeat and referral business (organic growth). It also sets up a repeatable process for integrating acquisitions (inorganic growth), capturing best practices and then building them into measurable as well as mission critical tasks performed by the staff for the market.

Processes: Ingrain measurable internal people and processes so they Evolve.

It order to successfully repeat great performances to targeted audiences, it requires accountability and recognition of individual staff members at all levels, to be measured against the reengineered KPIs and manifest internal processes. Measuring people for their specific mission critical tasks, against the best prospect and client experiences tells the truth and cuts out the rhetoric. When best practices become ingrained in the company and champions are set in place, processes are alive and strong. So, even when people come and go from the company, the processes are sustained, and continue to evolve with company growth.

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The Heart Of Renaissance Methodology

Renaissance Methodology’s success hinges on C-R-P as the 3rd key within the 5 Key Principals it creates. C-R-P is considered ‘the heart’ of the methodology. It is called the heart because of how it fuels the customized sales engines designed and implemented in day-to-day sales operations through the people and processes.

Renaissance Methodology is all about creating C-R-P

  •   C-R-P to create the ultimate client experiences
  •   C-R-P to get much more time with buying decision makers
  •   C-R-P to track, report, follow-up and close more new & repeat deals

C-R-P Pertaining To Technology

Technology in business keeps upgrading and changing – yet people’s nature toward change is traditionally reluctant and combative. In business, technology changes could be compared to cell phone upgrading. Often the people are having the technology (hardware and software) ‘thrown at them’ or ‘crammed down their throats’. Sure, getting a new cell phone with amazing features sounds great, but often requires time and focus to adapt to, just like our processes. Plus, it can take considerable amount of time, training, resources and other cost to make technology changes. More than ever, C-R-P is vital in creating great business practices, and Renaissance Methodology’s psychological and non-abrasive style of getting the people themselves to help embrace the changes. Since the Methodology creates champions internally, innovation and speed are harnessed so the best practices for technology are documented, measurable and visible. After all, technology raises the bar, but it’s people who make the technology work.

Renaissance Methodology’s success hinges on 5 key principles that are instilled in the people and processes created at the core of the customized business model:

  1.     Decision Made To Shake It Up & Grow!  Senior leadership takes a huge step and decides to make significant changes in people and processes for the go-to-market approach and client experience, despite fears of resistance from the people involved in order to 1. Get more time with buyers and 2. Close more deals to grow revenues.
  2.     Measurable Plan Made With All Stakeholders!  “Making The Plan” to accelerate growth by establishing highly visible, individual measurements and KPIs for each person involved and doing so, hand-in-hand with all the stakeholders (to build buy-in and innovation) ranging from ownership, senior leadership, management, all employee ranks and especially prospects and clients.
  3.     C-R-P Instilled In Daily Operations!  Consistent-Repeatable-Processes are the “magic of business so C-R-P for the measurable, mission critical tasks, each person performs are designed into best practices that elevate the client experience and get more time with buyers because focusing on these goals is how sustainable growth occurs rather in be organic or M&A driven, C-R-P upholds daily operations and balances capacity to deliver what clients want.
  4.     TOA Used To Reengineer People’s Focus!  Theory Of Accelerance helps restructure the way people work together by focusing each person on what they are best at and allowing them to work together in ergonomically environments where they are vested together for common metric goals; TOA gets the most productivity and best customer service by helping build “Applied Integrated Shared Services, inside of companies in order to allow the Bestseller to spend more time in front of qualified buyers.”
  5.    Modes-To-Market Analysis Increasing Touch Points To Buyers!  Touching decision makers through seven modes at a minimum creates a critical mass in messaging that turns into Branding and real Thought Leadership, hence, these seven modes are essential when working together in a C-R-P for messaging the market; these seven should contain – daily research, CRM protocol, content-machine development, web presence, direct phone calls, targeted emails, events and trade shows and special associations all combined with a multi-pronged follow-up process

renaissance-formula

Reengineer strategy focused on measuring mission critical tasks

Energize the people to get buy-in and innovation flourishing

Nominate the champions and empower processes to succeed

AISS – apply integrated shared services – contact more buyers

Accelerate the people by launching the plan with milestones set

Negate the barriers continually because they are all around

Communicate the plan-metrics-results in a two-way vertical way

Evolve the plan into a C-R-P that contacts & sells more buyers daily

= π Customize Renaissance Methodology to your specific revenue and profit objectives then reverse engineer the sales and operations metrics to make the plan happen

Renaissance works so well because it reverse engineers the winning tactical plan by evaluating how many buyers need to be “pitched” to in order to double and keep doubling the company’s growth.

Impacting Available Cash Flow

C-R-P saves and grows businesses because of its’ direct impact on cash flow. Since cash flow is the #1 reason businesses fail, C-R-P immediately attacks and challenges the system, finding more exact buyers while documenting and developing the best Client Experience for these buyers. Next, it reverse engineers multiple Modes-to-Market (touch points to the targeted buyers) so there is a lot more direct buyer contact combined with indirect. This results in cash flow. C-R-P saves businesses while solving operational issues.

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To best understand the revenue growth power of C-R-P, ask yourself these three questions:

Do I agree that if my most persuasive business developers (Sellers) spent double the time they do now in front of twice as many qualified targeted buyers, we might double revenues?

What is your answer? _____________________________________

Does my organization have C-R-P for identifying buyers, and then closing more deals with them and delivering to them in a manner they feel very satisfied?

What is your answer? _____________________________________

How can my company double in revenues and profits using mostly existing resources by leveraging people and processes?

What is your answer? _____________________________________

It takes strong leadership to build C-R-P. The internal people will not make the right changes without a firm-supportive hand from the top.

“Leadership and complacency have no business sitting at the same table.”

About David Rose

David works with business leaders around the world helping substantially grow their revenue and profits using innovative strategies and tactics. His proprietary methodology has delivered over two billion dollars in revenue to his clients. He coaches and mentors business leaders to design custom “Sales Engines” to improve the people and process for substantial growth. David is an accomplished CEO, entrepreneur, board advisor, sales leader, digital presence accelerator, and brand transformer. From time to time he speaks and guest lectures at universities. David is a quoted source to business media and a trusted advisor to start-ups, SMBs, and Fortune 500 companies. The driving principle he implements in businesses is that the strongest revenue engines spawn from staff experience being paramount aside from customer experience as the close second. The impact he makes is on organizational behavior and culture at six levels; executive, financial, operational, digital presence, marketing, and sales level. David developed the Renaissance Methodology, R+E+N(AISS+A+N+C)E+¶. With this methodology, he developed, Modes-to-Market Analysis and Theory of Accelerance. Combined they help transform organizations into aligned-organic sales engines from the top to the frontline through to prospects and customers. David coined the phrase “CPR saves lives but C-R-P (consistent-repeatable-processes) saves and grows businesses.” He speaks and trains people on the paradigm-shifting discovery he made after years of research, which reveals for the first time, all the categories of Yes versus No. His book, Overcoming The 15 Categories Of Rejections, empowers people to learn and overcome all the categories of rejection they face. He is extremely active and divides his time between his family based in Dallas and helping international organizations implement C-R-P to grow revenue, integrate acquisitions into sales effective systems, and bolster shareholder value for Exit Strategies. He is continually researching and working on new publications and advances in business operations and revenue growth. Particularly in people and processes for excelling individual and team performances to substantially grow companies' profits.

About C-Level Global

With our proprietary methodology, we customize solutions for clients that leverage their current resources and add innovation and strategy where it’s needed the most.

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