Blog & Recent News

Startups Who Spend Too Much Money To Grow Recently I was asked to meet with a startup investor and his chosen President to discuss their tech company’s go-to-market approach. The business launched sales operations just right before Covid-19 hit. Thus, they experienced a pitiful 2020, as their SaaS didn’t offer any special advantages for people to flock to during the pandemic. Nor did they do anything special to capture real […]

Warren Buffett recently said four choices in life separate the dreamers from the doers. Here’s why he’s wrong! According to Buffett: Pick your friends wisely Go to bed a little smarter each day Improve your communication skills Say “no” more often I am a fan of Warren Buffett. How can you not be a fan of someone who has a worthy, defined purpose? He has been fortunate enough to stick […]

What Mother Teresa, Ronald Regan, Sun Tzu & You Have in Common… Leaders seem crazy sometimes, but is it just they know things others don’t? What kind of leader are you or do you want to be? What kind of leaders do you work with and what kind do you want to follow? Think about it and I’ll ask you some more questions to analyze in the next few minutes […]

Turn Poor Leadership Ratings Into Amazing Ratings Have you ever met a person who seems like they are probably a great leader, but their staff says horrible things about them? Then you think, “Maybe it’s just a few people’s opinions,” or you think, “Sure, you can’t please everyone and it’s not a leader’s job to be friends.” Yet, you see an overwhelming pattern of scathing opinions of that leader’s abilities. […]

Mr. and Mrs. CEO 2021 Is Your Liminal Moment! A CEO’s performance is measured by several standards. Soon, however, as the economy recovers from its government-induced coma, CEOs will be judged, and without mercy, on this KPI: Their company’s sales performance during the impending recovery. This is a “What have you done for me lately world,” and looking back if CEOs lack the performance and cannot boost sales quickly then […]

Overcome Mind Blocks Holding People Back In Business Shaking it up in business is a phrase I have pushed CEO’s with for years because of the principals of my Renaissance Methodology and Theory of Accelerance. Then after they hire my teams and me, we guide their senior leaders to shake up the organization with a purpose, to wow-customers, and substantially grow revenues. I am now sharing with you an extremely […]

Take 3 Trust Assessments, Learn 4 Trust-Building Behaviors & Do 5 Trust Strengthening Assignments Continually Trust is both precious and a precarious subject that everyone has an opinion on. Trust factors are of course critical in relationships and vital for businesses to survive and especially thrive. I will focus on the business aspects because trust factors are directly related to your company’s bottom line. Hence, profits depend on the confidence […]

Target Audience Intelligence Roadmap To blow your market’s minds you must first get into their minds! Build your own business GPS to get into their heads and then blow your market’s mind using four vital knowledge points. I’ll discuss these four points as we go. Before jumping in let’s establish the ‘Why’ this is even important for busy executives, operations, marketing, and salespeople. The reason is that knowing the minutia […]

Customer Personas Raise Sales, Lower Cost and Boost Morale Shocking survey results just in at C-Level Global. 224 Companies participated in our survey across the U.S., Canada, China, and Europe, and only 16% said they have customer personas defined and in use with their marketing and sales efforts. Oh, snap! So, CEO’s love to run their companies like blind mice. Even though they claim, “We know our market like the […]