Blog & Recent News

What Mother Teresa, Ronald Regan, Sun Tzu & You Have in Common… Leaders seem crazy sometimes, but is it just they know things others don’t? What kind of leader are you or do you want to be? What kind of leaders do you work with and what kind do you want to follow? Think about it and I’ll ask you some more questions to analyze in the next few minutes […]

Turn Poor Leadership Ratings Into Amazing Ratings Have you ever met a person who seems like they are probably a great leader, but their staff says horrible things about them? Then you think, “Maybe it’s just a few people’s opinions,” or you think, “Sure, you can’t please everyone and it’s not a leader’s job to be friends.” Yet, you see an overwhelming pattern of scathing opinions of that leader’s abilities. […]

Mr. and Mrs. CEO 2021 Is Your Liminal Moment! A CEO’s performance is measured by several standards. Soon, however, as the economy recovers from its government-induced coma, CEOs will be judged, and without mercy, on this KPI: Their company’s sales performance during the impending recovery. This is a “What have you done for me lately world,” and looking back if CEOs lack the performance and cannot boost sales quickly then […]

Overcome Mind Blocks Holding People Back In Business Shaking it up in business is a phrase I have pushed CEO’s with for years because of the principals of my Renaissance Methodology and Theory of Accelerance. Then after they hire my teams and me, we guide their senior leaders to shake up the organization with a purpose, to wow-customers, and substantially grow revenues. I am now sharing with you an extremely […]

Take 3 Trust Assessments, Learn 4 Trust-Building Behaviors & Do 5 Trust Strengthening Assignments Continually Trust is both precious and a precarious subject that everyone has an opinion on. Trust factors are of course critical in relationships and vital for businesses to survive and especially thrive. I will focus on the business aspects because trust factors are directly related to your company’s bottom line. Hence, profits depend on the confidence […]

Target Audience Intelligence Roadmap To blow your market’s minds you must first get into their minds! Build your own business GPS to get into their heads and then blow your market’s mind using four vital knowledge points. I’ll discuss these four points as we go. Before jumping in let’s establish the ‘Why’ this is even important for busy executives, operations, marketing, and salespeople. The reason is that knowing the minutia […]

Customer Personas Raise Sales, Lower Cost and Boost Morale Shocking survey results just in at C-Level Global. 224 Companies participated in our survey across the U.S., Canada, China, and Europe, and only 16% said they have customer personas defined and in use with their marketing and sales efforts. Oh, snap! So, CEO’s love to run their companies like blind mice. Even though they claim, “We know our market like the […]

What‘s Better Than Getting a New Customer? Winning new customers is an incredible feeling that is viewed as the Holy Grail for businesses. Especially, for cash-starved startups. All businesses work tirelessly to win new customers though. So, what is better than getting a new customer? Nope, the answer is not getting two new customers. The answer is retaining an existing customer. The beauty of the customer journey is that when […]