Blog & Recent News

Mr. and Mrs. CEO 2021 Is Your Liminal Moment! A CEO’s performance is measured by several standards. Soon, however, as the economy recovers from its government-induced coma, CEOs will be judged, and without mercy, on this KPI: Their company’s sales performance during the impending recovery. This is a “What have you done for me lately world,” and looking back if CEOs lack the performance and cannot boost sales quickly then […]

Overcome Mind Blocks Holding People Back In Business Shaking it up in business is a phrase I have pushed CEO’s with for years because of the principals of my Renaissance Methodology and Theory of Accelerance. Then after they hire my teams and me, we guide their senior leaders to shake up the organization with a purpose, to wow-customers, and substantially grow revenues. I am now sharing with you an extremely […]

Take 3 Trust Assessments, Learn 4 Trust-Building Behaviors & Do 5 Trust Strengthening Assignments Continually Trust is both precious and a precarious subject that everyone has an opinion on. Trust factors are of course critical in relationships and vital for businesses to survive and especially thrive. I will focus on the business aspects because trust factors are directly related to your company’s bottom line. Hence, profits depend on the confidence […]

Target Audience Intelligence Roadmap To blow your market’s minds you must first get into their minds! Build your own business GPS to get into their heads and then blow your market’s mind using four vital knowledge points. I’ll discuss these four points as we go. Before jumping in let’s establish the ‘Why’ this is even important for busy executives, operations, marketing, and salespeople. The reason is that knowing the minutia […]

Customer Personas Raise Sales, Lower Cost and Boost Morale Shocking survey results just in at C-Level Global. 224 Companies participated in our survey across the U.S., Canada, China, and Europe, and only 16% said they have customer personas defined and in use with their marketing and sales efforts. Oh, snap! So, CEO’s love to run their companies like blind mice. Even though they claim, “We know our market like the […]

What‘s Better Than Getting a New Customer? Winning new customers is an incredible feeling that is viewed as the Holy Grail for businesses. Especially, for cash-starved startups. All businesses work tirelessly to win new customers though. So, what is better than getting a new customer? Nope, the answer is not getting two new customers. The answer is retaining an existing customer. The beauty of the customer journey is that when […]

Simplify Sales and Wow Customers! Do you work in sales, sales management, sales support, or senior leadership who’s responsible for significant sales results? If so, you can quickly say the number of steps in your sales process and easily access the businesses’ Sales Process Map, right? Surely you have your Customer Experience Touch Points Map (Customer journey) ready to go. Your innovation process to make these continually more awesome is […]

Mr. and Mrs. CEO This Is Your Liminal Moment! A CEO’s performance is measured by several standards. Soon, however, as the economy begins to wake from its government-induced coma, CEOs will be judged, and without mercy, on only one KPI: Their company’s sales performance during the impending recovery. The Great Lockdown imposed to flatten the COVID-19 pandemic infection curve, has led to a steep economic decline “far worse” than the […]

(4-Minute Read With a Lifetime Impact) Studying different groups of people teaches a lot of extremely powerful skills if you focus, compare, contrast and allow the knowledge to become lessons you actually practice. Growing up in Dallas, Texas working in a full-service gas station starting in elementary school gave me the perfect stage for studying people. Life lessons were abundant while surrounded by the elite (the 3-Percenters), upper class, middle […]