Blog & Recent News

Target Audience Intelligence Roadmap To blow your market’s minds you must first get into their minds! Build your own business GPS to get into their heads and then blow your market’s mind using four vital knowledge points. I’ll discuss these four points as we go. Before jumping in let’s establish the ‘Why’ this is even important for busy executives, operations, marketing, and salespeople. The reason is that knowing the minutia […]

Customer Personas Raise Sales, Lower Cost and Boost Morale Shocking survey results just in at C-Level Global. 224 Companies participated in our survey across the U.S., Canada, China, and Europe, and only 16% said they have customer personas defined and in use with their marketing and sales efforts. Oh, snap! So, CEO’s love to run their companies like blind mice. Even though they claim, “We know our market like the […]

What‘s Better Than Getting a New Customer? Winning new customers is an incredible feeling that is viewed as the Holy Grail for businesses. Especially, for cash-starved startups. All businesses work tirelessly to win new customers though. So, what is better than getting a new customer? Nope, the answer is not getting two new customers. The answer is retaining an existing customer. The beauty of the customer journey is that when […]

Simplify Sales and Wow Customers! Do you work in sales, sales management, sales support, or senior leadership who’s responsible for significant sales results? If so, you can quickly say the number of steps in your sales process and easily access the businesses’ Sales Process Map, right? Surely you have your Customer Experience Touch Points Map (Customer journey) ready to go. Your innovation process to make these continually more awesome is […]

Mr. and Mrs. CEO This Is Your Liminal Moment! A CEO’s performance is measured by several standards. Soon, however, as the economy begins to wake from its government-induced coma, CEOs will be judged, and without mercy, on only one KPI: Their company’s sales performance during the impending recovery. The Great Lockdown imposed to flatten the COVID-19 pandemic infection curve, has led to a steep economic decline “far worse” than the […]

(4-Minute Read With a Lifetime Impact) Studying different groups of people teaches a lot of extremely powerful skills if you focus, compare, contrast and allow the knowledge to become lessons you actually practice. Growing up in Dallas, Texas working in a full-service gas station starting in elementary school gave me the perfect stage for studying people. Life lessons were abundant while surrounded by the elite (the 3-Percenters), upper class, middle […]

Remote Workers Lack Skills to Communicate Effectively and Kindly The fact is, some people love working remotely while others find it lackluster for various reasons. Regardless, when remote work is mandated or is a choice, there are unique aspects that come with it. I am going to focus on the remote worker’s communication styles, along with the perceptions and realities experienced by coworkers during interactions. The reason being, the way […]

This is a Liminal Moment in History, So What Will You Do? Now is when you seize your dreams with a vengeance! When could there be a better time to Go For It? Considering the second biggest reason aspiring entrepreneurs along with many other types of vision dreamers give for not pursuing their major goal is – TIME, now is the time to go for your dreams. The power of […]

Renaissance Methodology helps brave and aggressive leaders evolve their people and processes by reverse engineering an almost unimaginable customer-centric experience. Then it structures all the stakeholders in the business to work on their mission-critical tasks (touchpoints to customers and prospects) at both the individual and team levels. These mission-critical tasks are tracked, measured, evaluated, and broadcasted via several means to build healthy innovation and competitive internal improvement mindsets. There is […]