While it may sound like the latest buzzword, the automated marketing software available today might change everything you thought you knew about marketing. With the growth and success of digital marketing tactics like effective website management and email campaigns, almost every other week a new application is released that proposes a unique value to your marketing efforts. For example, there are apps and online tools that keep all your social media outlets in one location and add-ons for your CRM that bring more about your interactions into one place. There are dozens of useful solutions out there but most only give a small piece of the pie. However, there are some key players in this area – companies that offer the complete package when it comes to automated marketing solutions.
Automated marketing software is a powerful web-based platform designed to pull together multiple modes to market in one manageable location. These systems can revolutionize your company by not only tying a tighter knot between marketing and sales, but by setting up an effective process for your initial communications, follow-ups, and targeted campaigns that can run like clockwork.
Companies like Hubspot and Infusionsoft have been establishing themselves as the leaders in the game, while Sharpspring has become a new contender in this new wave of software that is changing the way digital marketers work – and the way CEO’s think.
Supercharge Your Digital Marketing & Customer Relationships With Automation
Companies both large and small can benefit from the use of automated marketing tools. There is no question that success derives from consistently executing a proven – repeatable process. Mindful and persistent follow-up is an important part of building long term relationships…and closing more deals.
Anyone would agree that sending out an email to a prospect or subscriber on a regular basis would increase your contact with the buyer – and therefore increase your probability of a sale. The problem is, things happen, and as simple as it may sound, I’ll bet you or your team have let a handful of prospects fall through the cracks due to a communication malfunction or some inconsistency in the process. Imagine this… a visitor on your website fills out a form to request more information. Instantly a message gets sent to them, with the messaging relevant to their request type. While it should be no surprise that setting up automatic email messaging isn’t an amazing feat – let’s take the example one step further. Imaging being able to send a targeted message to a prospect when they re-visit a particular page on your website. Or an automated message if you do not receive a response.
Automated features to maximize your efforts:
Lead-scoring – Assign values to leads and prospects based on their actions, and trigger events when a lead becomes hot. A hot lead is decided by factors set up by you, like if they have contacted you, downloaded a case study and viewed your pricing page – they could automatically turn into a hot lead and the appropriate expert from your organization can follow up at just the right time.
Workflows / Campaigns – Automate the follow up process, set up a unique campaign, or assign triggers to automate your marketing efforts. The options are endless, and customized towards your specific business needs. This is where the true power of automated marketing lies when combined with the proper protocols and procedures in the day to day operations for the employees.
Email Automation – You need the ability to send email campaigns and messages to those in your database. Send targeted messages to individuals or a group based on anything the system knows about them. Ever heard of a drip campaign? This is how it is done most effectively but it takes planning many steps ahead.
Website Lead Tracking – Putting a name to the anonymous visitor. Once someone contacts you or becomes active on a campaign, you’ll be able to gain actionable insight on their history and current activity with your website. Know what they are interested in, how interested they are, and be able to target the prospect appropriately.
Email Tracking – Ever wonder if that proposal was ever opened? How about if they clicked the link that outlined your value proposition? Well, wonder no more. This information is important, and can give you the competitive edge to make the next step and close more deals if you’re analyzing the data.
Landing Pages & Web Forms – Make more from your web requests by funneling them into an automated follow-up process. Automatically nurture these prospects based on further actions.
Automated marketing allows both personalized and adaptive forms of content to be used for marketing.
Don’t Let The Word Automated Fool You
While there are automated marketing systems available for you to purchase, implementation is by no means an easy task. A bit of technical knowledge is helpful to get everything up and running. Making sure you harness the true powers and don’t overlook common mistakes that could lead to a bad experience. Most importantly, like any marketing or sales tactic you implement, a well planned and executed strategy will ultimately judge the success of your efforts. Thus, the people involved in the process need “best practices” to follow.
C-Level Marketing & Sales specializes in the planning, set-up, and execution of marketing automation systems. We can assist you with finding the right solution for the software that suits your needs, and put the processes in place to use it effectively with your people.
Do you need help implementing an automated marketing solution? Contact us today.